Following years of minimalistic style and simple backgrounds and design, the colour is back and designers are beginning to use gradients to liven up their websites.
User experience is becoming an increasingly important part of search engine optimisation (SEO) and ensuring that your web design lends well to user experiencewill ensure that your website ranks well. Keeping up with current design trends is equally important as the optimisation tactics that go on behind the visible site. Some people may need some convincing that gradients are back, which is why we have put together a list of reasons to use and love gradients.
1. Backgrounds create interest
Colour, for one, adds an eye-catching element to your website and helps to move your users through the webpage. Using a gradient then helps to move users through the page in the direction that you want them too. It changes the intensity of each colour across the page and different colours attract attention to different elements.
2. It can bring attention to letters and words
Just as a gradient can be used in the background to direct users’ eyes across the page and the various elements, it can also be used on words and letters.
Using a gradient throughout a word or key letters can bring attention to them and when utilised on a plain background will have a strong effect. The gradient can create a strong sense about your business when used correctly. However, it is important that the words can still be read.
3. It can boost images
Overlaying colours onto images can give them a more interesting look and make them more appealing to the user. Whilst a gradient colour overlay is certainly not a fix for a poor quality image, it can create a unique image from one that is regularly used.
It also changes the perspective and may boost the image with bright colours and make it standout on the screen.
4. It helps to navigate the user
If you arrive on a webpage that is bland and single coloured it can be difficult to know where to look beyond the main image or text. Whilst the business has the main image there for a reason, having directional colour to other parts of the page is an essential element of good webpage design.
Using gradients helps to direct users to particular parts of the page that may be interesting or important. You can utilise the changing colours through the gradient to draw the user’s eye from a company logo through to a main call-to-action.
5. Emphasise brand colours
As a brand, you want to establish the key colours that represent you. When you are new or growing you want new users to immediately associate with your colours and see them as part of your brand. Any good brand will have chosen colours that pair well and using a gradient to combine them throughout a webpage can be a clever way to emphasise the colours that represent your brand.
6. Colour fades are natural
Using colours that fade and combine with other colours creates a more natural look. Using solid colours makes your webpage appear basic and manufactured.
Using fades and multiple colours that blend together creates a more natural looking webpage and appear more closely as they would in the natural world.
7. Gradients are trending
As mentioned at the start, gradients are currently the on-trend design feature for webpage design at the moment. Staying up to date with trends ensures that your website remains contemporary and attractive to users. This means that they are more likely to stay on the website and complete various goals set out but your business.